"As soon as visitors come to your website, they have to be able to realize they can get the best good deal here" - says Hicham Benyebdri, Founder at Userguest.
The different factors that go into a successful hotel website design are highlighted, including different technical perspectives. Also, what elements and functionalities to consider for your hotel website and direct distribution strategy, how to drive onsite conversion, trends and developments we should focus on, and more is touched upon in this editorial video.
Hicham Benyebdri from Userguest and Fausto Marques from GuestCentric joined André Baljeu in this video to share their expertise.
01:03 - Introduction: Why is a Hotel Website a Critical Element of Hotel Businesses?
01:58 - How to drive Onsite Conversion (Hicham)
03:09 - Key Factor: Give Incentives (Hicham)
05:00 - Trends and Developments to consider (Hicham)
08:45 - Key Elements and Functionalities (Fausto)
10:29 - Features to Increase Direct traffic to Hotel Website (Fausto)
12:23 - 3 Key Option Features to provide to your Website Visitors (Fausto)
13:19 - 4 Critical Optimisation Area (Fausto)
16:49 - Conclusion
Hicham Benyebdri, Founder at Userguest
Hicham is a hotel marketing professional with extensive experience in performance marketing. He gained deep knowledge and expertise in hotel tech whilst working at Expedia, focusing on Meta, bidding and marketing automation during this time. After successfully launching a hotel marketing agency specializing in performance marketing, Hicham founded Userguest with co-founders Assil Bernossi and Ahmed Chami. Together, they are on a mission to empower hotels with technology to be more competitive against OTAs.
Connect with Hicham on LinkedIn.
Userguest is a Contributing Member at techtalk.travel.
Fausto is responsible for leading Guestcentric’s customer-facing teams of Account Managers, Customer Support Agents, and Onboarding Specialists. They focus on helping customers accelerate full product deployment and utilization, earn and sustain customer loyalty, nurture referrals, identify new business opportunities, source customer insight, and distribute knowledge.
Fausto is passionate about delivering and maintaining the highest standards of support to independent and boutique hotels worldwide as they grow their businesses.
Under his leadership, Guestcentric’s Customer Experience Team now boasts an average case resolution time of under 24 hours, a 98% customer satisfaction rate, and 95% of customers who would recommend Guestcentric’s customer service to their peers.
Connect with Fausto on LinkedIn.
GuestCentric is a Contributing Member at techtalk.travel.
Also, make sure to find these supporting editorial elements on Hotel Website & Direct Distribution
- ARTICLE l Hotel Website: How To Leverage Personalization Tactics To Increase Direct Bookings
- ARTICLE l Considerations For Building A New Hotel Website
- ARTICLE l 10 Key Elements Of A Good Hotel Website & Direct Distribution Strategy
- INFOGRAPHIC | The Booking - Guest Journey
- PODCAST l Hotel Website & Direct Distribution
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- August 2022
- September 2022
- July 2022
- June 2022
- April 2022
- May 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- July 2019
- June 2019
- August 2019
Create an account to access the content.
Get access to Articles, Video's, Podcasts, Think Tanks, Infographics and more.
Click “Sign In” to accept our