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September 2023

Article | First Parity Data - Digital Marketing. By Tina Markowitz, Cendyn

Leveraging First-Party Data in Hotels' Digital Marketing Strategies

First-party data refers to the information collected directly from customers by businesses, providing detailed and accurate insights into consumer behaviour, preferences, and interests. In the hospitality industry, especially for hotels, this data can be a goldmine of opportunity when building digital marketing strategies.