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Video | Meetings and Events Sales and Technology

Video | Meetings and Events Sales and Technology

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Watch this video to learn more about opportunities of leveraging technology and automating business processes in Meetings, Incentives, Conventions, and Events (MICE) and group sales of convention hotels and venues.

Alexandra Weber from Lindner Hotels and me and all hotels, and Felix Undeutsch from join André Baljeu in this video to share their expertise and knowledge answering these questions:

  • (03:14) - Why is selling meeting and conference spaces and rooms online still so complicated? 
  • (04:28) - What are the benefits of digitising the MICE and group sales processes for convention hotels and venues?
  • (05:44) - Why is automating the group sales process for smaller meetings especially important?
  • (06:30) - How do Lindner Hotels and me and all hotels leverage technology in the MICE sales department currently, and what is planned for the next years?
  • (08:21) - What are the most significant opportunities for digitisation and automation in the MICE segment, and why?
  • (10:25) - What are the main challenges in terms of digitisation and automation in the MICE segment?
  • (11:30) - What’s the role of Artificial Intelligence (AI), Machine Learning (ML) and data management in this sector - can it really impact operations in positive ways? What use cases are there? 

Abbreviations used in the video

PMS - Property Management System (Also, find the Evolution of the PMS Editorial here)

RFP - Request for Proposal

MICE - Meetings, Incentives, Conventions & Events

DDR - Daily Delegate Rate

S&C systems - Sales and catering software systems

Alexandra Weber Corporate Sales Director MICE at Lindner Hotels

Alexandra Weber is a trained Hotel Manager and Certified Hotel Sales Professional.

During her 25-year professional career, Alexandra held management positions in Sales "on property" at various Lindner Hotels. In between she made a detour into the reservation area as "Head of Groups & Fairs" at Lindner Hotels AG. 

Since 2014, Alexandra has been responsible for the topics of Automation & Digitalization in the MICE sector as Sales Director MICE of Lindner Hotels & Resorts, which includes the co-development and introduction of direct booking software for meetings as a white label of Lindner Hotels AG. She is also responsible for MICE Revenue Management, manages B2B activities in the M&E segment, provides strategic support for the hotels' Convention Sales Offices, and looks after key accounts.

Connect with Alexandra on Linkedin.

Felix Undeutsch, Partner at

Connect with Felix on Linkedin.

Also, make sure to find these supporting content elements about MICE & Technology

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