The hospitality industry has recognized the significance of digital identities in recent times. This refers to the personal data collection, storage, and analysis by hotels and other businesses in the sector. The main aim of digital identities is to offer guests a personalized experience by utilizing their data to provide customized services and products.
To create digital identities in the hospitality industry, guest data is gathered from various sources. This includes personal details like name, age, gender, and contact information, along with behavioural data like preferences, past stays, and purchasing history. By analyzing this data, hotels can develop unique guest profiles that offer valuable insights into each guest's preferences, behaviour, and requirements.
Eric Reece (Cendyn) joins host André Baljeu (techtalk.travel) to discuss some of the current trends and the business Benefits of Digital Identities.
Time Stamps
00:01 - Introduction
01:20 - Digital Identities in Hospitality
02:47 - Personalised Guest Experience
04:28 - Guest Considerations
04:58 - Digital Identity Convergence
06:26 - Current Use Cases
07:08 - Benefits
08:13 - Why Digital ID's Are Important
10:04 - Collecting & Analysing Data To Create Digital ID's
12:15 - Personalised Services Based On Digital ID's
14:56 - Conclusion
Eric Reece leads the creative efforts for Cendyn’s entire client portfolio. He is responsible for ensuring the highest standard of excellence for all creative work across the company’s digital skill sets. Additionally, Eric provides design and strategic guidance for website projects to both internal and external stakeholders. Before joining Cendyn, Eric was the Creative Director for NextGuest Innovations Lab. He was also the Creative Director for Sabre Hospitality Solutions for eight years. Eric has extensive experience leading creative teams working with various national and international hotelier brands, including Marriot, Loews, Mandarin Oriental, Fontainebleau, Four Seasons, and Waldorf Astoria. Eric follows the philosophy that good design is obvious; great design is transparent.
Cendyn is a Contributing Member of techtalk.travel
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