Video | Demand Generation

Find out why attribute-based pricing may not only help you generate more demand but also give you the ability to understand your customers better in the future.

Also, find these complementary content pieces on Demand Generation, discussing the concept of ABS and its implications

• ARTICLE l Demand Generation - The Pivot: A Human-First Value Strategy written by Kristy Goshow, CMO at Preferred Hotels & Resorts
• PODCAST l Discussing Attribute-based Pricing with Janel Clark, when with Snapshot; Stefan Gerster from pentahotels and Pontus Berner from berner+becker, hosted by André Baljeu
• INFOGRAPHIC l Modern Demand Generation using Attribute Based Selling

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