[Interview in German] What keeps hoteliers busy at the moment? | Anna Heuer, HSMA Germany

[Interview in German] Anna Heuer, Managing Director at HSMA Deutschland e.V. about how the association works together with their members and what topics keep the approx. 1.500 members and hoteliers awake at night.

Lea Jordan sat down with Anna Heuer during the HSMA e & MICE Day. The industry conference addressed the latest developments and trends in e-commerce, distribution, technology, digitalization, revenue management, and MICE & sales for hoteliers. More than 300 hospitality professionals joined the HSMA Deutschland e.V. event on 6th September 2021 in Dusseldorf, Germany.

To HSMA Website.

Find our recap of the HSMA e & MICE Day 2021 here.

Resources 

• HSMA eDay 2022 Website
• Downloads l Das Remote Hotel
• HSMA Expertenkreise 

Also, find these video interviews from the HSMA e & MICE Day 2021

• The end of rate parity and current priorities for the German Hotel Association l Markus Luthe, IHA
• Hotel revenue management & pricing - what to focus on today l Daniela Hupfeld, Pierre & Vacances
• The MICE market in transition, trends and how Accor does it l Alexandra Weber, Lindner Hotels AG & Katja Reisch, Accor
• Insights from the Best Western Hotels Marketing Team l Alexander Birk
• Hotel Distribution 4.0, the end of the PMS, and why rethink direct bookings l Wilhelm K. Weber, SHS Swiss Hospitality Solutions
• Digitizing with a brain & leveraging brain research for better leadership in times of uncertainty l Sebastian Purps-Pardigol
• The future of leisure distribution and packaged travel l Carmen Rieskamp, Upstalsboom Hotels & UPtours
• Automated Bookings and Yield Management in the MICE segment l Gerhard Wasem, MiceRate
• Legal update for hoteliers: From brand protection to data security l Peter Hense, Spirit Legal LLP 
• How to start a career in Hotel Distribution l Sebastian Kessel, Deutsche Hospitality