Video | CRM

In this video, Chi Chan, Chief Commercial Officer at Ireckonu, joins André Baljeu with his takes on Customer Relationship Management (CRM) in the Hotel Industry.

Based on his vast previous experience Chi identifies and defines some of the most important areas of CRMs for hotels: How do hotels benefit from having a CRM tool? What specifically should be considered throughout the process of procurement, strategy and importance of customer data?

Also find these complementary content pieces on CRM systems and implementation strategies

• ARTICLE l CRM: A Challenging Subject written by Dr. Michael Toedt, Managing Partner & CEO at dailypoint

• PODCAST l What aspects to consider when implementing a CRM strategy in the Hotel Industry with Michaela Papenhoff from h2c, Allan Nelson from For-Sight and Niels Mekenkamp from Cendyn, hosted by André Baljeu

• INFOGRAPHIC l Holistic Customer Relationship Management Strategy approach utilizing the Trend Radar by Dr. Niels Hafner

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