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Video | Content Management in the Hotel Industry

Video | Content Management  in the Hotel Industry

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Content has always been a challenge for hotels and accommodation providers over the years. Ensuring it is relevant, updated, and fresh has always been something many have struggled with. 

Challenges typically lie in creating, managing, and distributing content across diverse channels and interoperability between hotel systems and distributors.

Watch this video to learn more about the challenges and opportunities for content management of static and dynamic content in hotel distribution. Gianna Rivera, GVP, Distribution & Connectivity at Wyndham Hotels & Resorts, and Sarah Fults, Vice President, Distribution at MGM Resorts International, join André Baljeu to share their expertise and views on the topic.


Time stamps:

  • (00:52) - What are the Challenges & Opportunities in Content Management?

  • (06:25) - There are only two image providers to update images to third-party partners - Is this working for the industry?
    Are the new Central Reservation System (CRS)/ Property Management System (PMS) providers solving content issues in their systems - should they too step up into this area if not already?

  • (10:38) - Why has the hotel industry not solved the challenges faced around content management yet?

Companies mentioned in the conversation

Leonardo l ICE Portal l HEDNA l HTNG


Sarah Fults, VP Distribution at MGM Resorts International



Sarah Fults brings 26 years of hospitality experience to her role as Vice President of Distribution at MGM Resorts International. Sarah is responsible for discovering and implementing new technologies to optimize channel performance while driving operational efficiencies and reducing costs in her role at MGM. She joined MGM in 2016 from Choice Hotels & Loews Hotels & Resorts, where she oversaw all aspects of Third Party Distribution.

A career hotelier, Sarah started working the front desk and then as a Reservations Manager at The Sanctuary on Camelback in Scottsdale, Arizona. She discovered the technical side of the hospitality industry as the beta partner for a new PMS and joined Pegasus Solutions in 1997, working in the property systems group. As the hotel industry embraced the Internet, Sarah was at the forefront as an Account Manager with digital agencies Interactive Sites and Blue Square Studios. In 2005 she joined HBSI to develop the first channel management solution, automating connectivity for online travel agencies and wholesalers. Sarah holds a Bachelor of Science degree in Global Business, specializing in Marketing from Arizona State University. She enjoys traveling internationally, interior design, and architecture.

Connect with Sarah on Linkedin.


Gianna Rivera, GVP Distribution & Connectivity at Wyndham Hotels & Resorts and Board Member at HEDNA



Gianna serves as the Group Vice President for Distribution & Connectivity at Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 9,000 hotels across approximately 90 countries.

In her role, Gianna is responsible for developing and executing the Distribution & Connectivity strategy for the Wyndham portfolio of hotels across the globe. With over 30 years of experience in the Travel Space, her experience ranges from Product Distribution & Connectivity to complex commercial negotiations in various travel verticals, including airlines, tour operators, travel agencies, cruise lines, travel technology, and hotels.

Before joining Wyndham, Gianna spent three years leading the supply and demand commercial teams at DHISCO, where she led initiatives to drive incremental business and secure client renewals. 

She is an active member of HEDNA (Hotel Electronic Distribution Network Association).

Connect with Gianna on Linkedin.


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