Sascha Ross from HR Group and Katja Reisch from Accor Group at HSMA Day 2022 - Direct versus 3rd party Hotel Distribution

Sascha Ross, Head of Marketing at HR Group and Katja Reisch, Director MICE & Leisure Distribution Northern Europe at Accor held a session about direct versus 3rd party distribution strategies for hotels at HSMA Day 2022. 

Lea Jordan sat down with Sascha and Katja  to talk about the key findings of the session, and what is essential to consider for setting a successful, well-balanced distribution strategy, and the importance of collaboration and partnerships.

techtalk.travel joined HSMA Day 2022 as a Digital Media Partner once again. 

The industry conference addressed the latest developments and trends in e-commerce, distribution, technology, digitalization, revenue management, sustainability, HR & Employer Branding, and MICE & sales for hoteliers. 

More than 300 hospitality professionals joined the HSMA Deutschland e.V. event on 12th May 2022 in Munich, Germany. More than 50 expert speakers shared their insights on three stages. Attendees could choose between more than 25 sessions, including keynotes, expert panels, and interactive workshops, and benefit from the outstanding networking opportunities.

All sessions of the HSMA Day 2022 are available on-demand. You can purchase online tickets by contacting the HSMA Deutschland office team (office@hsma.de).

To HSMA Website.

Also, find these video interviews from the HSMA Day 2022

• Michael Heinze, Shiji Group on his background, open hotel technology stacks, the importance of cloud-technology, and his take on modern leadership
• Martin Stockburger, CEO at Koncept Hotels - Is digitization the solution to the labour shortage in the hotel industry?
• André Wiehe, Radisson Hotel Group - Sustainability’s Risks & Side Effects, and Technology's Role
• Anke Hsu and Daniel Poerschke from chain4travel - Attracting & retaining hotel customers with blockchain technology
• Friederike Winkowski from h2c and Oliver Stotz from Lindner Hotels - Digitalization, personalization, and innovation
• Kathrin Scharrmann from Dorint Hotels - Getting started with MICE Revenue Management

EXPLORE FURTHER. Related techtalk.travel editorials

• Hotel Internet Booking Engine (IBE) & Direct Distribution
• Meta Search in Hospitality
• Leisure Distribution Technology
• Online Travel Agencies (OTAs) - The uncomfortable Truth

Also, find these formats discussing distribution and demand generation in hospitality

• COLLECTIVE #MICEbeat discussing Mice Sales Trends with Katja Reisch from Accor and Simon Dowell from Upmail