Podcast | CRM

techtalk.travel
Posted on Nov 02

With guest data management, automation, and personalization becoming increasingly important, Customer Relationship Management (CRM)Software and Technology may be considered the new frontier in hotel technology.

In this podcast episode, Michaela Papenhoff, Managing Director at h2c GmbH; Allan Nelson, CEO & Co-Founder at For-Sight and Niels Mekenkamp, Director of Business Solutions at Cendyn join André Baljeu to discuss what should be considered when looking for a CRM solution for various hotel types and enterprise categories. What are the challenges and opportunities, what are factors of importance hoteliers should look at and evaluate, and what is the role of the CRM within the hotel’s technology stack.