Podcast | Demand Generation - Attribute Based Pricing

For this podcast, we gathered a fantastic panel of revenue management experts discussing Demand Generation and Attribute Based Pricing.

Tune in and listen to these industry leaders debating modern demand generation and pricing from the Revenue Management view point:

• Janel Clark, when in her former role as Head of Education at Snapshot, today Lecturer at various Universities, such as CMH Academy and University of Surrey, as well as Educator at NextGenRevenue
• Stefan Gerster, Regional Head of Revenue at pentahotels
• Pontus Berner, Co-Founder & Managing Partner at berner+becker revenue management

The session is hosted by André Baljeu, Founder at techtalk.travel

Also, find these complementary content pieces on Demand Generation, discussing the concept of ABS and its implications

• ARTICLE l Demand Generation - The Pivot: A Human-First Value Strategy written by Kristie Goshow, CMO at Preferred Hotels & Resorts
• INFOGRAPHIC l Modern Demand Generation using Attribute Based Selling
• VIDEO l Demand Generation

To all techtalk.travel editorials.