Infographic | Customer Relationship Management (CRM)

This infographic is about Customer Relationship Management (CRM) in the hotel industry. Visualizing Prof. Dr. Hafner's Trend Radar, which is a helpful tool to utilize when setting a holistic CRM strategy for any company or enterprise, as well as what stages of the CRM process are important, and visualizing the data flow through the CRM process and key stakeholders and data sources involved.

Also find these complementary content pieces on CRM:

• ARTICLE l CRM: A Challenging Subject written by Dr. Michael Toedt, Managing Partner & CEO at dailypoint
• VIDEO l Benefits of implementing a CRM strategy and tool, with Chi Chan, CCO at Ireckonu
• PODCAST l What aspects to consider when implementing a CRM strategy in the Hotel Industry with Michaela Papenhoff from h2c, Allan Nelson from For-Sight and Niels Mekenkamp from Cendyn, hosted by André Baljeu

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