Wilhelm K. Weber summarizes the main messages of his keynote ‘Direct 4.0 - the end of the PMS - Why we need to rethink direct bookings.’ which he held at the HSMA e & MICE Day 2021. He also shares what is keeping him awake at night in terms of industry-related topics, why he sees massive potential for digitization and technology, especially in the luxury hotel segment, and more.
André Baljeu sat down with Wilhelm K. Weber during the HSMA e & MICE Day. The hotel industry conference addressed the latest developments and trends in e-commerce, distribution, technology, digitalization, revenue management, and MICE & sales for hoteliers. More than 300 hospitality professionals joined the HSMA Deutschland e.V. event on 6th September 2021 in Dusseldorf, Germany.
Save The Date: The HSMA eDay 2022 will take place 11th - 12th May in Munich, Germany.
Find our recap of the HSMA e & MICE Day 2021 here.
Also, find these video interviews from the HSMA e & MICE Day 2021
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