Automated Bookings and Yield Management in the MICE segment | Gerhard Wasem, MiceRate

[Interview in German with English subtitles] Gerhard Wasem, Founder and CEO at MiceRate, about the main takeaways of his presentation ‘Automated Booking and Yield Management in the MICE segment - a hurdle yesterday, a problem solver today’, which he held at the HSMA e & MICE Day 2021.

Lea Jordan sat down with Gerhard Wasem during the HSMA e & MICE Day. The industry conference addressed the latest developments and trends in e-commerce, distribution, technology, digitalization, revenue management, and MICE & sales for hoteliers. More than 300 hospitality professionals joined the HSMA Deutschland e.V. event on 6th September 2021 in Dusseldorf, Germany.

Save The Date: The HSMA eDay 2022 will take place 11th - 12th May in Munich, Germany.

To HSMA Website.

Find our recap of the HSMA e & MICE Day 2021 here. 

Also, find these video interviews from the HSMA e & MICE Day 2021

• The end of rate parity and current priorities for the German Hotel Association l Markus Luthe, IHA
• Hotel revenue management & pricing - what to focus on today l Daniela Hupfeld, Pierre & Vacances
• The MICE market in transition, trends and how Accor does it l Alexandra Weber, Lindner Hotels AG & Katja Reisch, Accor
• Insights from the Best Western Hotels Marketing Team l Alexander Birk
• Hotel Distribution 4.0, the end of the PMS, and why rethink direct bookings l Wilhelm K. Weber, SHS Swiss Hospitality Solutions
• Digitizing with a brain & leveraging brain research for better leadership in times of uncertainty l Sebastian Purps-Pardigol
• The future of leisure distribution and packaged travel l Carmen Rieskamp, Upstalsboom Hotels & UPtours
• What keeps hoteliers busy at the moment? l Anna Heuer, HSMA Germany
• Legal update for hoteliers: From brand protection to data security l Peter Hense, Spirit Legal LLP 
• How to start a career in Hotel Distribution l Sebastian Kessel, Deutsche Hospitality