HEDNA LA 2020 | Attribute Based Selling | Ensuring Value

Everyone says they want “ABS”, but are they truly willing to work for it? Just like trying to regain the fitness of your youth, this session investigated the right planning, tool sets, and guidance for Attribute-Based Shopping and will explore tough questions on whether or not this will ever become a reality. 

Mike Chuma – iDeaS 

Iain Saxton – Amadeus 

Tom Winrow – Sabre 

Jason Bryant – Nor1 

Scott LoRusso - IHG