HEDNA LA 2020 | Attribute Based Selling Panel | Challenges

What are the Challenges when implementing the principle of attribute-based selling and shopping?

Everyone says they want “ABS”, but are they truly willing to work for it? Just like trying to regain the fitness of your youth, this session investigated the right planning, tool sets, and guidance for Attribute-Based Shopping and will explore tough questions on whether or not this will ever become a reality.

These industry experts shared their perspectives and views with the audience in Los Angeles and after the session, they shared their key findings with André Baljeu, Founder at techtalk.travel:

• Mike Chuma, Vice President Global Marketing, Engagement and Enablement at IDeaS
• Iain Saxton, Senior Vice President Strategist CRS & PMS at Amadeus
• Tom Winrow, Vice President Of Product Management at Sabre 
• Jason Bryant, CEO at Nor1 
• Scott LoRusso, Director of Product Management at IHG Hotels & Resorts

techtalk.travel joined the HEDNA Global Distribution Conference 2020 in Los Angeles as a Media Partner.

ABOUT HEDNA
HEDNA, the Hotel Electronic Distribution Network Association) is a global community of hospitality professionals, technology providers, educators, and consultants passionate about elevating the role of distribution. Through influence, collaboration and networking, they elevate careers, harness new business opportunities, and drive the business of hospitality forward, together. Through their global conferences, local networking events and industry working groups, HEDNA helps their stakeholders appreciate the nuances of today’s technologies, gauge the impact of today’s trends, and prepare for the challenges of tomorrow.